Consumer behavior /

Schiffman, Leon G.

Consumer behavior / L Schiffman, L. Kanuk. - 9th ed. - Upper Saddle River, NJ : Pearson, 2007. - xix, 561 p. : ill. ; 25 cm.

Includes bibl. references and index.

0131869604(hpb) : SR558.00


Consumer behavior.

658.8342 / Sch32 2007