Marketing : a practical approach /
Rix, Peter.
Marketing : a practical approach / Peter Rix. - 4th ed. - Boston, Mass. : McGraw-Hill, 2003. - xiv, 569 p. : ill. ; 24 cm.
Includes index.
0074708589 : SR280.00
Marketing--Management.
Marketing--Study and teaching.
658.8007 / R528 2003
Marketing : a practical approach / Peter Rix. - 4th ed. - Boston, Mass. : McGraw-Hill, 2003. - xiv, 569 p. : ill. ; 24 cm.
Includes index.
0074708589 : SR280.00
Marketing--Management.
Marketing--Study and teaching.
658.8007 / R528 2003