Farce to force : building profitable e-commerce stragegies /
McCue, Sarah S.
Farce to force : building profitable e-commerce stragegies / S. McCue. - Australia ; Mason, OH : Thomson, 2006. - xvii, 218 p. : ill. ; 24 cm.
Includes bibl. references and index.
0538726776(hpb) : SR90.00
Electronic commerce.
Marketing--Management.
Internet marketing.
658.872 / M139 2006
Farce to force : building profitable e-commerce stragegies / S. McCue. - Australia ; Mason, OH : Thomson, 2006. - xvii, 218 p. : ill. ; 24 cm.
Includes bibl. references and index.
0538726776(hpb) : SR90.00
Electronic commerce.
Marketing--Management.
Internet marketing.
658.872 / M139 2006