Internet marketing : integrating online and offline strategies /
Roberts, Mary Lou.
Internet marketing : integrating online and offline strategies / Mary Roberts. - Boston, Mass. : McGraw-Hill, 2003. - xix, 471p. : ill. ; 26 cm.
Includes bibl. references and index.
0071124179 : SR 124.00
Internet marketing.
Telemarketing.
Electronic commerce.
658.872 / R543 2003
Internet marketing : integrating online and offline strategies / Mary Roberts. - Boston, Mass. : McGraw-Hill, 2003. - xix, 471p. : ill. ; 26 cm.
Includes bibl. references and index.
0071124179 : SR 124.00
Internet marketing.
Telemarketing.
Electronic commerce.
658.872 / R543 2003