Strategic database marketing /
Hughes, Arthur Middleton
Strategic database marketing / Arthur Hughes. - 3rd ed. - New York : McGraw-Hill, 2006. - viii, 437 p. : ill. ; 23 cm.
Includes index.
007145750X(hbk) : SR224.00
Electronic commerce.
Internet marketing.
Marketing--Management.
658.872 / H874 2006
Strategic database marketing / Arthur Hughes. - 3rd ed. - New York : McGraw-Hill, 2006. - viii, 437 p. : ill. ; 23 cm.
Includes index.
007145750X(hbk) : SR224.00
Electronic commerce.
Internet marketing.
Marketing--Management.
658.872 / H874 2006