Marketing research /
Cooper, Donald R.
Marketing research / Donald Cooper, P. Schindler. - 1st ed. - Boston, Mass. : McGraw-Hill, 2006. - xix, 790 p. : ill. ; 28 cm. 2CD. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0071115706 : SR188.00
Marketing research.
Marketing--Management.
658.83 / C784 2006
Marketing research / Donald Cooper, P. Schindler. - 1st ed. - Boston, Mass. : McGraw-Hill, 2006. - xix, 790 p. : ill. ; 28 cm. 2CD. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0071115706 : SR188.00
Marketing research.
Marketing--Management.
658.83 / C784 2006