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Consumer behaviour : buying, having, and being /

Solomon, Michael R

Consumer behaviour : buying, having, and being / Micheal R. Solomon - 12th. ed. - Harlow. England Pearson 2018 - 623 pgs ill.col 26.5 cm Includes index and Studen access card

ISBN: 9781292153100 (pbk) SR 210

Subjects--Topical Terms:
Consumer behavior Marketing management

Dewey Class. No.: 658.8342 So47 2018

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