Applied consumer behaviour /
Evans, Martin J.
Applied consumer behaviour / Martin Evans, L. Nountinho, W. Van Raay. - 1st ed. - Harlow, England : FT/Prentice Hall, 1996. - xix, 382 p. : ill. ; 24 cm.
Includes bibl. references and index.
0201565013 : SR136.00
Consumer behavior.
Marketing research.
658.8342 / Ev16 1996
Applied consumer behaviour / Martin Evans, L. Nountinho, W. Van Raay. - 1st ed. - Harlow, England : FT/Prentice Hall, 1996. - xix, 382 p. : ill. ; 24 cm.
Includes bibl. references and index.
0201565013 : SR136.00
Consumer behavior.
Marketing research.
658.8342 / Ev16 1996