B 2 B marketing : a radically different approach for business- to- business marketers /
Minett, Steve.
B 2 B marketing : a radically different approach for business- to- business marketers / Business to business marketing. Steve Minett. - London ; New York : FT/Prentice Hall, 2002. - xix, 226 p. : ill. ; 24 cm.
Includes index.
027365425X : SR130.00
Marketing--Management.
Business.
658.804 / M662 2002
B 2 B marketing : a radically different approach for business- to- business marketers / Business to business marketing. Steve Minett. - London ; New York : FT/Prentice Hall, 2002. - xix, 226 p. : ill. ; 24 cm.
Includes index.
027365425X : SR130.00
Marketing--Management.
Business.
658.804 / M662 2002