Marketing plan handbook /
Wood, Marian Burk.
Marketing plan handbook / Marian Wood. - 5th ed. - Harlow, England : Pearson Education, 2014. - 214 p. : ill. ; 28 cm.
Includes bibl. references and index.
9781292021676(pbk) : SR210.00
Marketing--Management.
Marketing--Textbooks.
Marketing--Research.
658.802 / W85 2014
Marketing plan handbook / Marian Wood. - 5th ed. - Harlow, England : Pearson Education, 2014. - 214 p. : ill. ; 28 cm.
Includes bibl. references and index.
9781292021676(pbk) : SR210.00
Marketing--Management.
Marketing--Textbooks.
Marketing--Research.
658.802 / W85 2014