Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon Schiffman, Leslie Kanuk. - 8th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004. - xxiv, 587 p. : ill. ; 26 cm.
Includes bibl. references and index.
0130491756 : SR220.00
Consumer behavior
Marketing--Management
658.8342 / Sch32 2004
Consumer behavior / Leon Schiffman, Leslie Kanuk. - 8th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004. - xxiv, 587 p. : ill. ; 26 cm.
Includes bibl. references and index.
0130491756 : SR220.00
Consumer behavior
Marketing--Management
658.8342 / Sch32 2004