Digital branding : a complete step-by-step guide to strategy, tactics and measurement /

Rowles, Daniel.

Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles. - London : Kogan Page, 2014. - xi, 220 p. : ill. ; 24 cm.

Includes bibl. references and index.

9780749469955(pbk) : SR100.00


Marketing.
Trademarks.
Computer networks.
Internet marketing.

658.8270258 / R797 2014