Marketing research /
Aaaker, David A.
Marketing research / David Aaker, V. Kumar, G. Day. - 8th ed. - Hoboken, NJ : John Wiley, 2004 - xvii, 774 p. : ill. ; 25 cm.
Includes bibl. references and index.
047123057X(hpb)
Marketing research.
Marketing--Management.
658.83 / Aa41 2004
Marketing research / David Aaker, V. Kumar, G. Day. - 8th ed. - Hoboken, NJ : John Wiley, 2004 - xvii, 774 p. : ill. ; 25 cm.
Includes bibl. references and index.
047123057X(hpb)
Marketing research.
Marketing--Management.
658.83 / Aa41 2004