Marketing strategy : a decision-focused approach /
Walker, Orville C., Jr.
Marketing strategy : a decision-focused approach / Orville Walker, John Mullins. - 8th ed. - New York : McGraw-Hill/Irwin, 2014. - xvi, 368 p. : ill. ; 26 cm.
Includes bibl. references and index.
9781259010903(pbk) : SR215.00
Marketing--Management.
Marketing--Case studies.
658.802 / W153 2014
Marketing strategy : a decision-focused approach / Orville Walker, John Mullins. - 8th ed. - New York : McGraw-Hill/Irwin, 2014. - xvi, 368 p. : ill. ; 26 cm.
Includes bibl. references and index.
9781259010903(pbk) : SR215.00
Marketing--Management.
Marketing--Case studies.
658.802 / W153 2014