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Positioning : the battle for your mind /

Ries, Al.

Positioning : the battle for your mind / Al Ries, Jack Trout. - New York : McGraw-Hill, 2001. - x, 213 p. ; 21 cm.

Includes index.

ISBN: 0071373586 : SR44.00

Subjects--Topical Terms:
Advertising,
Positioning(Advertising).
Marketing--Management.

Dewey Class. No.: 659.1 / R445 2001

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