The product manager's field guide : practical tools, exercises and resources ... /

Gorchels, Linda.

The product manager's field guide : practical tools, exercises and resources ... / Linda Gorchels. - New York : McGraw-Hill, 2003. - viii, 228 p. : ill. ; 24 cm.

Includes bibl. references and index.

0071410597 : SR120.00


Product management.
Industrial management.

658.5 / G65 2003