Financial services marketing /

Harrison, Tina.

Financial services marketing / Tina Harrison. - 1st ed. - Harlow, England : FT/Prentice Hall, 2000. - xix, 332 p. : ill. ; 25 cm.

Includes bibl. references and index.

0273632973 : SR 160.00


Bank marketing.
Financial institutions.

332.10688 / H248 2000