Brandwashed : tricks companies use to manipulate our minds ... /

Lindstrom, Martin.

Brandwashed : tricks companies use to manipulate our minds ... / Martin Lindstrom. - New York : Crown Business, 2011. - xi, 291 p. ; 24 cm.

Includes bibl. references and index.

9780307956323(pbk)


Marketing research.
Consumer behavior.
Brand name products.

658.8343 / L645 2011