UN marketing : stop marketing, strart marketing /
Stratten, Scott.
UN marketing : stop marketing, strart marketing / Scott Stratten. - Revised and updated. - Hoboken, NJ : John Wiley, 2012. - xiv, 251 p. : ill. ; 23 cm.
Includes index.
9781118176283(pbk)
Communication in marketing.
Marketing--Management.
Relationship marketing.
658.802 / St82 2012
UN marketing : stop marketing, strart marketing / Scott Stratten. - Revised and updated. - Hoboken, NJ : John Wiley, 2012. - xiv, 251 p. : ill. ; 23 cm.
Includes index.
9781118176283(pbk)
Communication in marketing.
Marketing--Management.
Relationship marketing.
658.802 / St82 2012