Marketing to the social web : how digital customer communities build your business /
Weber, Larry.
Marketing to the social web : how digital customer communities build your business / Larry Weber. - 2nd ed. - Hoboken, NJ : John Wiley, 2009. - xviii, 246 p. ; 23 cm.
Includes bibl. references and index.
9780470410974(hpb)
Internet marketing.
Social media--Economic aspects.
Customer relations.
658.872 / W388 2009
Marketing to the social web : how digital customer communities build your business / Larry Weber. - 2nd ed. - Hoboken, NJ : John Wiley, 2009. - xviii, 246 p. ; 23 cm.
Includes bibl. references and index.
9780470410974(hpb)
Internet marketing.
Social media--Economic aspects.
Customer relations.
658.872 / W388 2009