Real-time marketing & PR : how to instantly engage your market ... /
Scott, David Meerman.
Real-time marketing & PR : how to instantly engage your market ... / David Scott. - Revised and updated. - Hoboken, NJ : John Wiley, 2012. - xvii, 254 p. : ill. ; 23 cm.
Includes index.
9781118155998(pbk)
Internet marketing.
Social media--Economic aspects.
Customer relations.
658.872 / Sc83 2012
Real-time marketing & PR : how to instantly engage your market ... / David Scott. - Revised and updated. - Hoboken, NJ : John Wiley, 2012. - xvii, 254 p. : ill. ; 23 cm.
Includes index.
9781118155998(pbk)
Internet marketing.
Social media--Economic aspects.
Customer relations.
658.872 / Sc83 2012