Trust agents : using the web to build influence ... /

Brogan, Chris.

Trust agents : using the web to build influence ... / Chris Brogan, Julien Smith. - Revised and updated. - Hoboken, NJ : John Wiley, 2010. - xiii, 302 p. : ill. ; 23 cm.

Includes index.

9780470635490(pbk)


Internet marketing.
Telemarketing.
Social media--Economic aspects.
Customer relations.

658.872 / B786 2010