Pride & Ferrell marketing /
Pride, William M.
Pride & Ferrell marketing / William Pride, O. Ferrell. - Mason, Oh : South-Western/Cengage Learning, 2012. - xxx, 653, [112] p : ill.(chiefly col.) ; 28 cm.
Includes bibl. references and index.
9781111526191(pbk)
Marketing.
Marketing--Management.
658.8 / P932 2012
Pride & Ferrell marketing / William Pride, O. Ferrell. - Mason, Oh : South-Western/Cengage Learning, 2012. - xxx, 653, [112] p : ill.(chiefly col.) ; 28 cm.
Includes bibl. references and index.
9781111526191(pbk)
Marketing.
Marketing--Management.
658.8 / P932 2012