Fundamentals of marketing research /
Smith, Scott M.
Fundamentals of marketing research / Scott Smith, Gerald Albaum. - Thousand Oaks, CA : Sage, 2005. - xii, 881 p. : ill. ; 24 cm.
Includes bibl. references and index.
0761988521(hpb) : SR367.00
Marketing research.
Marketing--Management.
658.83 / Sm65 2005
Fundamentals of marketing research / Scott Smith, Gerald Albaum. - Thousand Oaks, CA : Sage, 2005. - xii, 881 p. : ill. ; 24 cm.
Includes bibl. references and index.
0761988521(hpb) : SR367.00
Marketing research.
Marketing--Management.
658.83 / Sm65 2005