Consumer behaviour /
Evans, Martin J.
Consumer behaviour / Martin Evans, Ahmad Jamal, G. Foxall. - 2nd ed. - Chichester, UK ; Hoboken, NJ : John Wiley, 2009. - xv, 560 p. : col. ill. ; 26 cm.
Includes bibl. references and index.
9780470994658(pbk) : SR114.00
Consumer behavior.
Marketing research.
658.8342 / Ev16 2009
Consumer behaviour / Martin Evans, Ahmad Jamal, G. Foxall. - 2nd ed. - Chichester, UK ; Hoboken, NJ : John Wiley, 2009. - xv, 560 p. : col. ill. ; 26 cm.
Includes bibl. references and index.
9780470994658(pbk) : SR114.00
Consumer behavior.
Marketing research.
658.8342 / Ev16 2009