International marketing strategy /

Bradley, Frank.

International marketing strategy / Frank Bradley. - 4th ed. - Harlow, England : FT/Prentice Hall, 2002. - xxv, 417 p. : ill. ; 25 cm.

Includes bibl. references and index.

027365571X : SR196.00


Exports--Management.
Marketing--Management.

658.84 / B728 2002