Strategic and competitive analysis : methods and techniques for analyzing business competition /

Fleisher, Craig S.

Strategic and competitive analysis : methods and techniques for analyzing business competition / Craig S.Fleisher, Babette Bensoussan. - Upper Saddle River, NJ : Prentice Hall, 2002. - xxii, 457 p. : ill. ; 26 cm.

Includes bibl. references and index.

0130888524 : SR168.00


Competition--Evaluation.
Business planning.
Strategic planning.
Succes in business.

658.401 / F628 2002