Marketing research : methodological foundations /
Lacobucci, Dawn.
Marketing research : methodological foundations / Dawn Lacobucci, G. Churchill. - 10th ed. - Australia : South-Western/Cengage Learning, 2010. - xx, 604 p. col. ill. ; 26 cm.
Includes index.
9780538743778(pbk) : SR181.00
Marketing research.
Marketing--Management.
658.83 L118 2010
Marketing research : methodological foundations / Dawn Lacobucci, G. Churchill. - 10th ed. - Australia : South-Western/Cengage Learning, 2010. - xx, 604 p. col. ill. ; 26 cm.
Includes index.
9780538743778(pbk) : SR181.00
Marketing research.
Marketing--Management.
658.83 L118 2010