Principles of service marketing and management /
Lovelock, Christopher.
Principles of service marketing and management / C. Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall/Pearson, 2002. - xix, 436 p. : ill. ; 26 cm.
Includes bibl. references and index.
0130950122 : 208.00
Marketing--Management.
Service industries--Marketing.--United States
Marketing.
658.8 / L944 2002
Principles of service marketing and management / C. Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall/Pearson, 2002. - xix, 436 p. : ill. ; 26 cm.
Includes bibl. references and index.
0130950122 : 208.00
Marketing--Management.
Service industries--Marketing.--United States
Marketing.
658.8 / L944 2002