Buy me! : new ways to get customers to choose your products ... /

Cohen, Marshal.

Buy me! : new ways to get customers to choose your products ... / M. Cohen. - New York : McGraw-Hill, 2010. - xi, 239 p. ; 23 cm.

Includes index.

9780071667838(hpb) : SR77.00


Customer services.
Customer relations--Management.
Consumer behavior.

658.8342 / C66 2010