International marketing /
Cateora, Philip R.
International marketing / Philip Cateora, Mary Gilly, John Graham. - 14th ed. - Boston, Mass. : McGraw-Hill, 2009. - xxxi, 711 p. : col. ill. ; 28 cm.
Includes index.
9780071288385(pbk) : SR214.00
Marketing--Management.
Exports--Management.
International business enterprises--Management.
658.84 C282 2009
International marketing / Philip Cateora, Mary Gilly, John Graham. - 14th ed. - Boston, Mass. : McGraw-Hill, 2009. - xxxi, 711 p. : col. ill. ; 28 cm.
Includes index.
9780071288385(pbk) : SR214.00
Marketing--Management.
Exports--Management.
International business enterprises--Management.
658.84 C282 2009