Marketing : a practical approach /
Rix, Peter.
Marketing : a practical approach / Peter Rix. - 6th ed. - Boston, Mass. : McGraw-Hill, 2007. - xxvii, 587 p. : ill. ; 26 cm.
Includes index.
9780074717516(pbk) : SR279.00
Marketing--Management.
Marketing--Study and teaching.
658.8007 / R528 2007
Marketing : a practical approach / Peter Rix. - 6th ed. - Boston, Mass. : McGraw-Hill, 2007. - xxvii, 587 p. : ill. ; 26 cm.
Includes index.
9780074717516(pbk) : SR279.00
Marketing--Management.
Marketing--Study and teaching.
658.8007 / R528 2007