Marketing /
Marketing /
Roger Kerin ...[et al.].
- 8th ed.
- Boston, Mass. : McGraw-Hill/Irwin, 2006.
- xivi, 733 p. : ill. ; 28 cm. 2CD.
- McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0071116087(pbk) : SR214.00
Marketing--Management.
658.8 / M341 2006
Includes bibl. references and index.
0071116087(pbk) : SR214.00
Marketing--Management.
658.8 / M341 2006