Relationship marketing : exploring relational strategies in marketing /
Egan, John.
Relationship marketing : exploring relational strategies in marketing / John Egan. - 3rd ed. - Harlow, England : FT/Prentice Hall, 2008. - xxi, 311 p. : ill. ; 25 cm.
Includes bibl. references and index.
9780273713197 : SR204.00
Relationship marketing.
Marketing--Management.
Communication in marketing.
658.812 / Eg13 2008
Relationship marketing : exploring relational strategies in marketing / John Egan. - 3rd ed. - Harlow, England : FT/Prentice Hall, 2008. - xxi, 311 p. : ill. ; 25 cm.
Includes bibl. references and index.
9780273713197 : SR204.00
Relationship marketing.
Marketing--Management.
Communication in marketing.
658.812 / Eg13 2008
