Essentials of marketing research /
Proctor, Tony.
Essentials of marketing research / Tony Proctor. - 4th ed. - Harlow, England : FT/Prentice Hall, 2005. - xxiii, 591 p. : ill. ; 25 cm.
Prev. ed. : 2003.
Includes bibl. references and index.
0273695244 : SR204.00
Marketing research.
658.83 / P942 2005
Essentials of marketing research / Tony Proctor. - 4th ed. - Harlow, England : FT/Prentice Hall, 2005. - xxiii, 591 p. : ill. ; 25 cm.
Prev. ed. : 2003.
Includes bibl. references and index.
0273695244 : SR204.00
Marketing research.
658.83 / P942 2005