Marketting research : an integrated approach /

Wilson, Alan.

Marketting research : an integrated approach / Alan Wilson. - 2nd ed. - Harlow, England ; New York : FT/Prentice Hall, 2006. - xviii, 432 p. : ill. ; 25 cm. 2CD.

Prev. ed. : 2003. Includes index.

9780273694748(pbk) : SR196.00


Marketing research.
Marketing.

658.83 / W691 2006