E-business and e-commerce management : strategy, implementation and practice /
Chaffey, Dave.
E-business and e-commerce management : strategy, implementation and practice / Electronic business and electronic commerce management. Dave Chaffey. - 4th ed. - Harlow, England ; New York : Pearson Education, 2009. - xxxii, 764 p. : ill. ; 27 cm.
Prev. ed. : 2007.
Includes bibl. references and index.
9780273719601(pbk) : SR215.00
Electronic commerce.
Internet marketing.
658.872 / C346 2009
E-business and e-commerce management : strategy, implementation and practice / Electronic business and electronic commerce management. Dave Chaffey. - 4th ed. - Harlow, England ; New York : Pearson Education, 2009. - xxxii, 764 p. : ill. ; 27 cm.
Prev. ed. : 2007.
Includes bibl. references and index.
9780273719601(pbk) : SR215.00
Electronic commerce.
Internet marketing.
658.872 / C346 2009