Business policy and strategy : the art of competition /

Van Deusen, Cheryl.

Business policy and strategy : the art of competition / Cheryl Van Deusen, S. Williamson, H. Babson. - 7th ed. - Boca Raton, Fl. ; New York : Auerbach, 2007. - xix, 241 p. : ill. ; 24 cm.

Includes bibl. references and index.

0849383242(hbk) : SR300.00


Industrial management.
Strategic planning.

658.4012 / V286 2007