Marketing management /
Lancaster, Geoff.
Marketing management / Geoff Lancaster, Lester Massingham. - 3rd ed. - London ; New York : McGraw-Hill, 2001. - xi, 542 p. : ill. ; 25 cm.
Includes bibl. references and index.
0077097521 : SR108.00
Marketing--Management.
Marketing.
658.8 / L221 2001
Marketing management / Geoff Lancaster, Lester Massingham. - 3rd ed. - London ; New York : McGraw-Hill, 2001. - xi, 542 p. : ill. ; 25 cm.
Includes bibl. references and index.
0077097521 : SR108.00
Marketing--Management.
Marketing.
658.8 / L221 2001