Marketing : a practical approach /
Rix, Peter.
Marketing : a practical approach / Peter Rix. - 5th ed. - Boston, Mass. : McGraw-Hill, 2004. - xxvi, 558 p. : ill. ; 26 cm.
Includes index.
0074712624 : SR92.00
Marketing--Management.
Marketing--Study and teaching.
658.8007 / R528 2004
Marketing : a practical approach / Peter Rix. - 5th ed. - Boston, Mass. : McGraw-Hill, 2004. - xxvi, 558 p. : ill. ; 26 cm.
Includes index.
0074712624 : SR92.00
Marketing--Management.
Marketing--Study and teaching.
658.8007 / R528 2004