Marketing /
Etzel, Michael J.
Marketing / Michael Etzel, Bruce Walker, William Stanton. - 13th ed. - Boston, Mass. : McGraw-Hill, 2004. - xxi, 650 p. : ill. ; 28 cm. 2CD. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0072526505 : SR126.00
Marketing--Management.
658.8 / Et99 2004
Marketing / Michael Etzel, Bruce Walker, William Stanton. - 13th ed. - Boston, Mass. : McGraw-Hill, 2004. - xxi, 650 p. : ill. ; 28 cm. 2CD. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0072526505 : SR126.00
Marketing--Management.
658.8 / Et99 2004