Marketing research : methodological foundations /
Churchill, Gilbert A.
Marketing research : methodological foundations / G. Churchill, D. Lacobucci. - 9th ed. - Mason, Ohio : Thomson/South-Western, 2005. - xxii, 697 p. : ill. ; 26 cm.
Includes bibl. references and index.
0324201605(hpb) : SR691.00
Marketing research.
Marketing--Management.
658.83 / C473 2005
Marketing research : methodological foundations / G. Churchill, D. Lacobucci. - 9th ed. - Mason, Ohio : Thomson/South-Western, 2005. - xxii, 697 p. : ill. ; 26 cm.
Includes bibl. references and index.
0324201605(hpb) : SR691.00
Marketing research.
Marketing--Management.
658.83 / C473 2005