Basic marketing : a global managerial approach / William Perreault, E. McCarthy.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793, [44] p. : col. ill. ; 28 cm. 3CD + 1 instructor's manual + color transparency(lose-leaf)ISBN:
  • 0072525231(pbk) :
Subject(s): DDC classification:
  • 658.8 P426 2005
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Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.8 P426 2005 (Browse shelf(Opens below)) C1 Available 1000000001294
Book KHOBAR 658.8 P426 2005 (Browse shelf(Opens below)) C3 Available 1000000003117
Book CENTRAL 658.8 P426 2005 (Browse shelf(Opens below)) C4 Available 1000000003116
Book CENTRAL 658.8 P426 2005 (Browse shelf(Opens below)) C5 Available 1000000003115
Book CENTRAL 658.8 P426 2005 (Browse shelf(Opens below)) C7 Available 1000000007205
CD CENTRAL 658.8 P426 2005 (Browse shelf(Opens below)) C6 Available 1000000007950
Book WOMEN 658.8 P426 2005 (Browse shelf(Opens below)) C2 Available 10000000013318

Prev. ed. : 2002.

Includes bibl. references and index.

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